RedTopCo. was built on a simple idea: make gritty, high-quality gear that speaks to Aussie 4WD culture — and build something bigger than just a clothing brand.

This isn’t fast fashion. It’s not about pumping out cheap shirts for a quick buck. Every piece of RustyCo. is designed to last, to get dirty, to be worn in the shed, on the tracks, or at the pub after a long day.

But there’s more to it than just the clothes. A portion of every sale goes directly to Rural Aid, supporting Aussie farmers and rural communities doing it tough. Because if we’re going to build something for the 4WD community, it should give back to the people who keep this country moving.

And yeah — we’re not hiding it. The mission is personal. Every shirt sold gets us one step closer to the dream: a 79 Series LandCruiser. RedTopCo. is about the grind, the setbacks, the wins, and the story of building something from nothing.

RedTopCo is for the doers. The send-it-and-fix-it-later crew. The ones who don’t mind a bit of grit.

This is just the start.